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Brands we’ve guided into Costco—and helped stay there with real sell-through, real velocity, and real growth.
From a single regional test to national placement, Rebel helped Chomps secure and scale a winning Costco footprint.
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Chomps is a clean-label meat snack brand founded in 2012 by Pete Maldonado and Rashid Ali, born from a mission to reinvent the gas-station jerky stick. Made with 100% grass-fed beef, free-range turkey, and no added sugar or junk, Chomps has grown into one of the fastest-growing meat snacks in the country.
"Carlene and the Rebel Team are an absolute pleasure to work with on our Costco business. Carlene has extremely deep relationships with the Costco buying offices and has built an amazing reputation within the walls of Costco. She truly has a “get things done” mentality and isn’t afraid to put in the work to find creative solutions that have greatly benefited Chomps. She’s built an amazing team around her, with Robin being an invaluable resource with her expertise in managing trade spend. The growth we’ve experienced at Chomps with Costco is a reflection on the strength of the Rebel Team. We are extremely grateful to have such a great partner to help guide our Costco business."
Heavy duty cleaning wipes for everyday messes.
Making ethically sourced, premium, and delicious tinned seafood a staple in every pantry.
Fishwife is a women-founded, sustainability-focused tinned seafood company on a mission to make ethically sourced, premium fish accessible to everyone. Launched in 2020, the brand brought bold flavor and beautiful packaging to a category long overlooked in the U.S.—pairing responsibly harvested fish with vibrant, artist-designed labels. From smoked salmon to albacore tuna, every product is wild-caught or responsibly farmed, with full traceability from sea to shelf.
"Carlene and the Rebel team are more than just brokers—they're a true extension of your team. They approach Costco with professionalism, passion, and a deep commitment to partnership. Carlene brings an incredible level of energy and positivity, and she’s an absolute superstar at staying on top of every detail."
Better-for-you social drinks that bring the good vibes without the alcohol.
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What started as a West Coast roadshow became a thoughtfully built national program—IQBAR’s Costco momentum now spans the U.S. and Canada.
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IQBAR is a brain-and-body nutrition company founded in 2018 by Harvard-trained neuroscience grad Will Nitze. Each plant-based bar is packed with functional ingredients like lion's mane, MCTs, and magnesium to fuel focus and performance. Clean-label, keto-friendly, and low-sugar, IQBAR is built for doers who want to eat smarter.
"Working with Rebel Solutions has been a game changer for us. Their ability to help us every step of the way has been world class. We would not be were we are today with out their partnership and guidance. They are a true partner in every sense of the word."
From pitch to pallet, Rebel helped Love Corn earn global placement and win over members with bold, crunchy flavor.
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LOVE CORN is a British-born crunchy corn snack founded in 2016 by the McCloskey family around their kitchen table. Made from whole roasted corn kernels with simple ingredients, it's the better-for-you swap for chips and nuts — gluten-free, non-GMO, and built on finding love in the little things, one kernel at a time.
"Carlene is an extension of our team - as passionate and committed to growing our business as we are. She effectively navigates getting LOVE CORN in front of all the right people, creating brand fans within the Costco community."
Quality fly fishing gear, designed to get you on the water faster.
WETFLY is a fly fishing brand built on the belief that great gear shouldn't be complicated—or out of reach. Founded by passionate anglers, the brand designs approachable, quality-driven fly fishing combos that make the sport accessible to newcomers and seasoned casters alike. With over five years of spring seasonal success and a growing everyday presence on Costco.com, WETFLY has proven that the right product, positioned the right way, can turn a niche passion into a mainstream moment.
"Rebel's expertise, approach, and partnerships have opened big doors for WETFLY at Costco, Costco Canada, Costco.com and beyond, giving us the confidence to chart new territory and grow our business. The Rebel team is a seamless extension of the WETFLY team. Collaborating with Carlene for 15+ years has been a key part of our story, looking forward to many more years of partnership!"
Rebel is supporting Yo Mama’s expansion across the Midwest and Canada, bringing clean ingredients and great taste to Costco members.
Yo Mama's Foods was founded by David Habib in 2017 with a simple rule: if it's not in mom's pantry, it doesn't go in the jar. Their pasta sauces, dressings, and condiments are made with clean, whole ingredients — no added sugar, gums, or fillers — on a mission to bring families back to the dinner table.
"Working with Carlene at Rebel Solutions and her team has been a game-changer for our company. Her expertise, dedication, and creative approach have helped us grow our business into Costco. Carlene's deep understanding of the industry, paired with her creative solutions and ambition, has exceeded our expectations. Katie, Laurie, and Carlene are all exceptional professionals. Rebel Solutions is a fantastic long-term partner, and we highly recommend Carlene and the Rebel Solutions team to any business looking to drive growth in the club channel domestically and overseas."
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