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I've been selling since I was a Girl Scout knocking on doors — there's always been something in me that loves the hustle, the connection, the win. But years of working for others taught me that talent without shared values is exhausting. I wanted to build something different: a brokerage where going above and beyond is the standard. Where relationships come first, details never slip, and every client gets an exceptional experience — not a templated one. Rebel was born from that conviction. We don't just manage Costco business - We treat it like it's our own.
From emerging disruptors to growth-stage leaders, we help brands at all stages win at Costco.
We learn your category before we touch it. Half the value is the questions we ask.
We aren’t distracted with other retailer playbooks. It’s Costco only for Rebel.
We move methodically fast, make clear decisions, and execute relentlessly to keep momentum with decision makers.
Clients get all of us, anytime and anywhere. It is all-hands, all the time.
Protect your brand at every touchpoint, and push for long-term scale.
"I built Rebel to do things my way. Leading with integrity and doing the right thing — even when it's the harder path — has guided every decision I've made. It's how I earn trust, and it's how I keep it."
Carlene is the founder of Rebel Solutions Group, where she's spent years learning the Costco way and how to uniquely position brands to win within their tried-and-true club model. Getting in is just the start — you've got to stay there and then keep growing. That philosophy, paired with her hands-on approach and creative problem solving, has made Rebel a trusted partner for some of the most exciting brands in the business.
Outside of work, Carlene lives in Arizona with her husband, son, and three dogs, escaping to Whidbey Island in the summer to trade the heat for sea air. She's passionate about health and wellness, enjoys gardening, and treasures time at home with family.
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Carlene is the founder of Rebel Solutions Group, where she's spent years learning the Costco way and how to uniquely position brands to win within their tried-and-true club model. Getting in is just the start — you've got to stay there and then keep growing. That philosophy, paired with her hands-on approach and creative problem solving, has made Rebel a trusted partner for some of the most exciting brands in the business.
Outside of work, Carlene lives in Arizona with her husband, son, and three dogs, escaping to Whidbey Island in the summer to trade the heat for sea air. She's passionate about health and wellness, enjoys gardening, and treasures time at home with family.
Costco expertise, start to finish. You'll work with experienced hands who've built inside Costco — if we don’t know the answer, we will make sure to find it through our relationships and network.
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We're spread across WA, AZ, NJ, and CA on purpose — close to buyers, close to warehouses, close to the regional rollouts that actually matter. No HQ. No bureaucracy. Just operators in the right rooms.
WA
CA
AZ
NJ
We don't sell à la carte services. Every Rebel engagement runs through the same four phases — owned end-to-end by the same team.
LEARN MORE
PHASE 01
Item, story, pricing, palletization. The unsexy decisions that determine whether a buyer says yes.
PHASE 02
Buyer meetings, samples, follow-ups. The room work — handled by people the buyers already know.
PHASE 03
Vendor setup, POs, demo planning. The phase where most agencies disappear. We don't.
PHASE 04
Performance monitoring, inventory, troubleshooting, growth planning. We protect your pallet space.
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